Multiple Choice
Consider Figure 8-6B above.Suppose you are an owner of a local Wendy's restaurant near a large urban college or university.You hired a marketing research firm to conduct a survey among a sample of respondents in your area to find out their patronage of fast-food restaurants.Four weeks after the firm conducted the survey,it presented the following results to you.What does this figure represent?
A) a cross tabulation
B) a trend extrapolation
C) a Likert scale report
D) a perceptual map
E) a marketing input report
Correct Answer:
Verified
Correct Answer:
Verified
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