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    Exam 8: Marketing Research: From Customer Insights to Actions
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    Research That Provides Ideas About a Vague Problem Is Referred
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Research That Provides Ideas About a Vague Problem Is Referred

Question 101

Question 101

Multiple Choice

Research that provides ideas about a vague problem is referred to as


A) virtual research.
B) interactive research.
C) causal research.
D) descriptive research.
E) exploratory research.

Correct Answer:

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