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    Exam 8: Marketing Research: From Customer Insights to Actions
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    Two Key Elements in Deciding How to Collect Marketing Data
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Two Key Elements in Deciding How to Collect Marketing Data

Question 154

Question 154

Multiple Choice

Two key elements in deciding how to collect marketing data are __________ and __________.


A) concepts;notions
B) concepts;methods
C) notions;hypotheses
D) perceptions;impressions
E) methods;theories

Correct Answer:

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