When Procter & Gamble Acquired the Old Spice Brand, It

Multiple Choice

When Procter & Gamble acquired the Old Spice brand, it decided to reposition the brand by using a different advertising message to see whether its sales would increase. The new advertising message is the __________ in this marketing experiment.

A) dependent variable
B) extraneous variable
C) constraint
D) independent variable
E) error variable