Figure 8-2B Above Shows That Secondary Data May Be Divided

Multiple Choice

Figure 8-2B above shows that secondary data may be divided into two related parts.If "A" represents marketing input and outcome data (budgets,call reports,customer communications,etc. ) ,which type of data is "A?"

A) questionnaire data
B) mined data
C) internal secondary data
D) external secondary data
E) observational data