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    Exam 8: Marketing Research: From Customer Insights to Actions
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Strongly Agree ( )Agree ( )Disagree ( )Strongly Disagree

Question 306

Question 306

Multiple Choice

Strongly Agree ( ) Agree ( ) Disagree ( ) Strongly Disagree


A) semantic differential scale
B) dichotomous question
C) open-ended question
D) Likert scale
E) attitudinal question

Correct Answer:

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