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    Exam 8: Marketing Research: From Customer Insights to Actions
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    Two Important Advantages of Secondary Data Are That They Are
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Two Important Advantages of Secondary Data Are That They Are

Question 288

Question 288

Multiple Choice

Two important advantages of secondary data are that they are __________ and __________.


A) inexpensive;up-to-date
B) up-to-date;supplies all relevant categories of information
C) inexpensive or free;saves time
D) tailor-made to specifications;relatively inexpensive
E) highly credible;up-to-date

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