Brand Guru Martin Lindstrom Believes That Traditional Marketing Research Is

Multiple Choice

Brand guru Martin Lindstrom believes that traditional marketing research is wasted because

A) consumers usually lie to researchers out of embarrassment.
B) often competitors provide information that will purposefully throw off results.
C) marketers almost always fail to follow proper statistics procedures.
D) different researchers report different conclusions when analyzing the same data.
E) much of a consumer's feelings toward products and brands resides in the subconscious part of the brain.