Marine Midland Bank Sent Market Researchers Door-To-Door in the Neighborhoods

Multiple Choice

Marine Midland Bank sent market researchers door-to-door in the neighborhoods surrounding its branch banks.Each researcher wanted to spend 15 minutes talking with a head of the household about his/her savings accounts to discuss why he/she did not also have checking accounts and credit cards with the bank.Marine Midland researchers were using __________ to collect these data.

A) secondary interviews
B) individual interviews
C) intercept interviews
D) observational data collection
E) ethnographic research