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Outdoor Sign Makers Are Trying Hard to Stay Relevant as the Era

Question 30

Multiple Choice

Outdoor sign makers are trying hard to stay relevant as the era of targeted mobile advertising approaches,and their latest move is to add scent.In Morresville,NC,a billboard has been erected that,for parts of the day,emits the smell of grilling steak.The scent component of the sign operates during prime commute times.It was designed by ScentAir,whose spokesperson described the aroma as,"a blend of black pepper and kind of a charcoal grilling that smells like grilled meat with a nice pepper run on it." This is an example of


A) extrapolation.
B) supposition.
C) implication.
D) neuromarketing.
E) conjecture.

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