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    Exam 8: Marketing Research: From Customer Insights to Actions
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    __________ Scale Is One in Which the Respondent Indicates the Extent
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__________ Scale Is One in Which the Respondent Indicates the Extent

Question 33

Question 33

Multiple Choice

__________ scale is one in which the respondent indicates the extent to which he or she agrees or disagrees with a statement.


A) Likert
B) attitudinal
C) dichotomous
D) open-ended
E) semantic differential

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