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    Exam 8: Marketing Research: From Customer Insights to Actions
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    Surveys That Enable the Interviewer to Be Flexible in Asking
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Surveys That Enable the Interviewer to Be Flexible in Asking

Question 298

Question 298

Multiple Choice

Surveys that enable the interviewer to be flexible in asking probing questions or getting reactions to visual materials would be best conducted using


A) mail surveys.
B) telephone interview surveys.
C) personal interview surveys.
D) fax surveys.
E) online surveys.

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