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    Exam 8: Marketing Research: From Customer Insights to Actions
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    __________ Scale Is a Five-Point Scale in Which the Opposite
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__________ Scale Is a Five-Point Scale in Which the Opposite

Question 297

Question 297

Multiple Choice

__________ scale is a five-point scale in which the opposite ends have one- or two-word adjectives that have opposite meanings.


A) dichotomous
B) open-ended
C) Likert
D) attitudinal
E) semantic differential

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