In Evaluating Whether Its Facebook and Twitter Social Media Programs

Multiple Choice

In evaluating whether its Facebook and Twitter social media programs are working well,Carmex considered using various marketing metrics.One metric it chose was __________,which provides the percentages the percentage of Internet Carmex share of voice mentions that are positive,neutral,or negative.

A) Carmex Twitter followers
B) Carmex conversation velocity
C) Carmex sentiment
D) Carmex Facebook likers (or Fans or likes)
E) Carmex share of voice