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    Exam 8: Marketing Research: From Customer Insights to Actions
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    What Percentage of Sales Forecasts Is Made by the Personal
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What Percentage of Sales Forecasts Is Made by the Personal

Question 78

Question 78

Multiple Choice

What percentage of sales forecasts is made by the personal judgment of the individual decision maker who must act on the results of the forecast?


A) 10%
B) 18%
C) 33%
D) 76%
E) 99%

Correct Answer:

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