The Parthenon,shown in the Photo Above,evokes Strong Feelings from Consumers

Multiple Choice

The Parthenon,shown in the photo above,evokes strong feelings from consumers in Greece and is referred to as the "holy rock." As a result,marketers must be mindful in accessing the meaning of this __________ when developing marketing programs that use this image to reach consumers of that country.

A) cultural symbol
B) anthropomorphic code
C) back translation
D) semantic representation
E) civil analysis