Since Global Marketing Is Affected by Economic Considerations,a Scan of the Global

Multiple Choice

Since global marketing is affected by economic considerations,a scan of the global marketplace should include which of the following factors?

A) an analysis of cultural diversity within the country under consideration
B) regulatory constraints regarding contracts,mergers,and partnerships
C) an assessment of language differences including dialect variation
D) a comparative analysis of the economic development in different countries
E) political and ideological differences between the countries involved