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    Exam 7: Understanding and Reaching Global Consumers and Markets
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    Fran Wilson Creative Cosmetics Attributes Its Success to a Top-Quality
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Fran Wilson Creative Cosmetics Attributes Its Success to a Top-Quality

Question 190

Question 190

Multiple Choice

Fran Wilson Creative Cosmetics attributes its success to a top-quality product,effective advertising,and a novel __________ marketing program.


A) joint venture
B) licensing
C) franchising
D) indirect export
E) direct investment

Correct Answer:

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