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GlaxoSmithKline Plc

Question 73

Multiple Choice

GlaxoSmithKline plc.of Great Britain makes Breathe-Right nasal strips.It sells the same product in many countries because customers all over the world will use them in the same way.This is an example of which type of global marketing product/promotion strategy?


A) product customization
B) product extension
C) product adaptation
D) product invention
E) product integration

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