Multiple Choice
KFC has added many offerings to its menus in China to appeal to local tastes,including the "Dragon Twister," which is a chicken wrap with Peking-duck sauce.This is an example of which type of global marketing product/promotion strategy?
A) product extension
B) product customization
C) product adaptation
D) product invention
E) product integration
Correct Answer:
Verified
Correct Answer:
Verified
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