Multiple Choice
June Golden is part of the buying center for a large manufacturer.Her field of expertise is logistics and she is responsible for choosing transportation providers for the company.A sales representative for Yellow Roadway (a very large trucking firm) regularly buys June's secretary lunch.The representative does this because she views the secretary as a(n) __________ and wants to be sure that information about her company reaches June.
A) gatekeeper
B) decider
C) influencer
D) obstructionist
E) power-broker
Correct Answer:

Verified
Correct Answer:
Verified
Q14: The primary organizational buying objective for business
Q159: The deliberate effort by organizational buyers to
Q175: In an effort to make better and
Q176: You are the research director of a
Q176: Independent e-marketplaces act as a neutral third
Q177: Archer Daniels Midland Co.(ADM)is the world's largest
Q180: Kim Nagele,the senior sourcing manager at JCPenney,purchases
Q181: Mile High Frozen Foods is a distributor
Q182: If a purchase is a straight or
Q194: An industrial firm<br>A) is one that is