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Tracy Is Part of the Buying Center for a Large

Question 26

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Tracy is part of the buying center for a large manufacturer.Her field of expertise is logistics and she is responsible for choosing transportation providers for the company.A sales representative for Yellow Roadway (a very large trucking firm) calls on Tracy;however,her administrative assistant thinks he is quite rude and announces that Tracy is not available.The administrative assistant is acting in the role of __________ for the buying center.


A) gatekeeper
B) decider
C) buyer
D) influencer
E) user

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