Mary Was Offended by the Brand Name of a New

Multiple Choice

Mary was offended by the brand name of a new product for women.She believed the name of the product was demeaning and that it reflected a negative attitude of the manufacturer towards women in general.Although this may simply be the result of __________,if other women interpreted the name choice the same way,there is a strong likelihood this product could fail.

A) selective retention
B) selective comprehension
C) selective exposure
D) selective analysis
E) stimulus discrimination