Recall the Famous Experiment When Dr

Multiple Choice

Recall the famous experiment when Dr. Pavlov presented salivating dogs with food at the same time he rang a bell. Eventually, when Pavlov only rang the bell, the dogs would still salivate even though food was not presented. What consumer behavior principle was involved in this research?

A) cognitive learning
B) the scientific method
C) behavioral learning
D) attitude formation
E) cognitive dissonance