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In the VALS Framework,consumers Motivated by Ideals Are Guided by Knowledge

Question 368

Multiple Choice

In the VALS framework,consumers motivated by ideals are guided by knowledge and principle.One segment of the two ideals-motivated groups,known as __________,are mature,reflective,and well-educated people who value order,knowledge,and responsibility.


A) Makers
B) Believers
C) Thinkers
D) Survivors
E) Achievers

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