Multiple Choice
The information search stage clarifies the problem for the consumer by: (1) __________; (2) yielding brand names that might meet the criteria;and (3) developing the consumer value perception that each alternative presents.
A) evaluating particular products
B) selecting the type of purchase outlet
C) suggesting criteria to use for the purchase
D) minimizing cognitive dissonance
E) establishing a purchase timeline
Correct Answer:
Verified
Correct Answer:
Verified
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