In the VALS Framework, Consumers Motivated by Self-Expression Desire Social

Multiple Choice

In the VALS framework, consumers motivated by self-expression desire social or physical activity, variety, and risk. One segment of the two self-expression-motivated groups, known as __________, are young, enthusiastic, and impulsive consumers who become excited about new possibilities but are equally quick to cool.

A) Experiencers
B) Believers
C) Makers
D) Achievers
E) Thinkers