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In the VALS Framework,consumers Who Enjoy the New,the Offbeat,and the Risky

Question 263

Multiple Choice

In the VALS framework,consumers who enjoy the new,the offbeat,and the risky as well as find outlets in exercise,sports,outdoor recreation,and social activities are referred to as __________.


A) Believers
B) Strivers
C) Achievers
D) Makers
E) Experiencers

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