Multiple Choice
When Citizen (see the ad above) uses a spokesperson such as tennis player Victoria Azarenka to promote its Eco-Drive watches,it believes she is a(n) __________ who can influence the purchase decision of its target market.
A) opinion leader
B) product champion
C) innovator
D) BzzAgent
E) rainmaker
Correct Answer:
Verified
Correct Answer:
Verified
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