Word of Mouth Refers to

Multiple Choice

Word of mouth refers to

A) advertising or public service announcements that rely solely on auditory or voice messages to reach an organization's target market.
B) subjective, often negative, misconceptions that are passed from one person to another as the result of selective perception.
C) the influencing of people during conversations.
D) the individuals who exert direct or indirect social influence over others.
E) casual or unconstrained conversation or reports about other people or offerings involving details that are not confirmed as being true.