Consider UMD2b: Ben & Jerry's Marketing Dashboard (Dollar Market Share)shown

Multiple Choice

Consider UMD2b: Ben & Jerry's Marketing Dashboard (Dollar Market Share) shown above.A marketing manager for Ben and Jerry's has been provided with the above marketing dashboard display.He notices that dollar market share for 2012 was 18.4% and for 2013 it was 20.0%.What simple formula was used to calculate the dollar market share percentages for each of these two years?

A) Dollar market share (%) = Ben and Jerry's sales ($) divided by total industry sales ($) -including Ben & Jerry's sales ($) .
B) Dollar market share (%) = Total industry sales ($) -including Ben & Jerry's sales ($) divided by Ben and Jerry's sales ($) .
C) Dollar market share (%) = Total industry sales ($) -including Ben & Jerry's sales ($) divided by Ben and Jerry's unit sales (#) .
D) Dollar market share (%) = Total industry sales ($) -including Ben & Jerry's sales ($) divided by Ben and Jerry's net profit ($) .
E) Dollar market share (%) = Ben and Jerry's sales ($) divided by gross domestic product ($) .