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When Using a ________ Strategy, There Is No Change in Either

Question 159

Multiple Choice

When using a ________ strategy, there is no change in either the basic product line or the markets served. Instead, increased sales are generated by selling either more products through better promotion or distribution or the same number of products at a higher price.


A) product development
B) market development
C) diversification
D) market saturation
E) market penetration

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