All of the Following Are Marketing Mix Strategies That Chobani

Multiple Choice

All of the following are marketing mix strategies that Chobani has used to sell its yogurt EXCEPT:

A) develop a new yogurt product line for kids.
B) price the Chobani yogurt line below its major competitors (Yoplait and Dannon) to increase sales and market share.
C) use Facebook,YouTube,and other social media to promote Chobani yogurt.
D) rely on "word-of-mouth to reach new customers.
E) employ a spokesperson to open a yogurt bar.