3M's Post-It^® Flag Highlighter and Pen Marketing Programs Were Designed

Multiple Choice

3M's Post-it^® Flag Highlighter and Pen marketing programs were designed for what primary objective?

A) the initial introduction of two new 3M products
B) specific promotions to be used for long-range strategies
C) segmenting the market into twelve specific target market segments
D) marketing 3M products to foreign markets
E) positioning the products relative to major competitors