3M's Pricing Strategy for Its Post-It^® Flag Highlighters Was as Follows

Multiple Choice

3M's pricing strategy for its Post-it^® Flag Highlighters was as follows:

A) match its principal competitors' highlighters' prices.
B) charge a price that would give a reasonable bookstore price to students and an acceptable profit to distributors and 3M.
C) set an initially low price with the intent of bringing down the price even further later if sales were less than anticipated.
D) make the product easier to purchase by placing the Post-it^® Flag Highlighter in discount office supply retailers.
E) use the same pricing strategy as its 3M's Post-it^® Flag and Post-it^® Note offerings.