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An Organization That Focuses Its Efforts on (1)continuously Collecting Information

Question 59

Multiple Choice

An organization that focuses its efforts on (1) continuously collecting information about customers' needs; (2) sharing this information across departments;and (3) using it to create customer value is said to have a


A) product orientation.
B) customer orientation.
C) market orientation.
D) industry orientation.
E) societal orientation.

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