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By Insisting That All Engineers and Designers Attend at Least

Question 56

Multiple Choice

By insisting that all engineers and designers attend at least one surgical procedure a year to watch how their customers used their products, the former CEO of Medtronic (a maker of surgical devices) demonstrated


A) a focus on new product development.
B) a focus on new account development.
C) his commitment to market share growth.
D) a field sales training initiative.
E) his commitment to customer focus.

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