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The Gap,Inc

Question 2

Multiple Choice

The Gap,Inc.has targeted teenagers and young adults needing casual clothes and,for its GapKids stores,the parents or guardians of infants through 12-year-olds.This is an example of:


A) market segmentation.
B) a collaborative effort between the company and its customers.
C) a needs assessment.
D) a mission statement.

Correct Answer:

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