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Managerial Economics Study Set 5
Exam 2: Optimal Decisions Using Marginal Analysis
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Question 1
Essay
War Game, Inc. produces games that simulate historical battles. The market is small but loyal, and War Game is the largest manufacturer. It is thinking about introducing a new game in honor of the sixtieth anniversary of the end of World War II. Based on historical data regarding sales, War Game management forecasts demand for this game to be P = 50 - .002Q, where Q denotes unit sales per year, and P denotes price in dollars. The cost of manufacturing (based on royalty payments to the designer of the game, and the costs of printing and distributing) is C = 140,000 + 10Q. (a) If the goal of War Game is to maximize profit, calculate the optimal output and price. (b) If instead the company's goal is to maximize sales revenue, what is its optimal price and quantity?
Question 2
Multiple Choice
A firm's total revenue function is given by R = 100 + 100Q - 2Q
2
. At Q = 10, which of the following is true?
Question 3
Essay
Are there any types of goods or situations where the law of demand does not hold? Explain.
Question 4
Multiple Choice
Due to an increase in the price of a competitor's product, the demand for a firm's product increases sharply. How is this most likely to affect the firm's marginal revenue and marginal cost?
Question 5
Essay
The demand for a firm's product is given by the equation: P = 36 - .2Q. The firm's cost equation is given by C = 200 + 20Q. (a) Determine the firm's optimal quantity and price. (b) Suppose that the firm’s costs change to C = 100 + 24Q. Determine the new optimal quantity and price. Explain why the results differ from the previous case.
Question 6
Multiple Choice
The demand for a product is given by Q = 600 - 30P. At P = $15, the firm sells:
Question 7
Essay
How will an increase in overhead costs affect the demand and supply curves for a firm? Will an increase in the price of a raw material used in production have the same effect?
Question 8
Essay
Max Whitley, manager of Whitley Construction, builds new homes in a booming community in the Midwest. Although sales have slowed because of a national recession, it now looks as if the recession is about to end. Max wants to be ready with material, labor, and foremen to meet the demand for housing. Last year, Max built and sold 40 starter homes which is the most popular model. Max thinks that his sales will increase to 50 units over the current year. The going market price for this model (which Max and his numerous competitors have charged) has been $275,000. In addition, Whitley Construction's marginal cost of building this model averages $245,000. (a) Based on these facts, recommend a course of action for Max. (b) Suppose that the economic boom raises the cost of labor and raw materials, so that the additional cost of a starter house rises to $265,000. What is Max's most profitable course of action? Explain.
Question 9
Essay
Carefully explain the economic importance of the Lagrange multiplier. How might a manager use it in decision making?
Question 10
Multiple Choice
Suppose, at its current output level, a firm's marginal profit is positive. Therefore, to maximize profit, it should:
Question 11
Multiple Choice
If a firm's demand function is of the form P = a - bQ, what is its marginal revenue equation?
Question 12
Multiple Choice
The following table shows the total revenue (in dollars) and total cost (in dollars) from the production and sale of different units of a product. Table 2-1
Price
Quantity
Total Revenue
Total Cost
15
1
15
3
14
2
28
7
13
3
39
12
12
4
48
18
11
5
55
25
10
6
60
33
\begin{array} { | c | c | c | c | } \hline \text { Price } & \text { Quantity } & \text { Total Revenue } & \text { Total Cost } \\\hline 15 & 1 & 15 & 3 \\\hline 14 & 2 & 28 & 7 \\\hline 13 & 3 & 39 & 12 \\\hline 12 & 4 & 48 & 18 \\\hline 11 & 5 & 55 & 25 \\\hline 10 & 6 & 60 & 33 \\\hline\end{array}
Price
15
14
13
12
11
10
Quantity
1
2
3
4
5
6
Total Revenue
15
28
39
48
55
60
Total Cost
3
7
12
18
25
33
-Refer to Table 2-1. What is the marginal revenue associated with the sale of the 5th unit of the good?
Question 13
Essay
A manufacturing company produces and sells small farm tractors. Its annual fixed costs are $15 million, and its marginal cost per tractor is $20,000. Demand for small tractors is given by: P = 30,000 - Q, where P denotes price in dollars and Q is annual sales. (a) Find the firm's profit-maximizing output, price, and annual profit. (b) Assume that agriculture prices fall and the farming sector faces a mild recession. The demand for the small tractors drops to: P = 26,000 – Q. Suppose the recession is only temporary, and demand will recover soon. What price and output adjustment should the firm make during the recession?
Question 14
Multiple Choice
Given the total cost equation for a firm, the marginal cost equation can be derived by:
Question 15
Essay
Suppose that a firm sells in a competitive market at a fixed price of $12 per unit. The firm's cost function is: C = 200 + 4Q. In this case, how can the firm use marginal revenue and marginal cost to maximize its profit?