The Product Development Team Cannot Understand Why the Product They

True/False

The product development team cannot understand why the product they developed a year ago is not selling. The team leader refuses to think the product is becoming outdated and is unwilling to consider new alternatives to the product. One member, however, suggested further market testing to gather additional information. The others, intimidated by the team leader, hold onto the notion that the product is worthwhile and refuse to acknowledge that it might need enhancement. This is an example of groupthink.