Question 1

Edward Bernays ______.

Accepted Answer

A)   called himself a public relations counselor
B)   helped to end a taboo against women's smoking in public
C)   taught the first college class in public relations
D)   developed propaganda to support America's entry into World War I
E)   All of the options are correct. E

Question 2

When someone put poison in a few bottles of Tylenol, company executives decided to withhold comment for a few days while they assessed the damage.

Accepted Answer

A) True 
 B)False  False

Question 3

________________________ was the first person to apply findings from psychology and sociology to public relations.

Accepted Answer

Edward Bernays

Question 4

What is the impact of a powerful and sophisticated public relations industry on democracy?

Accepted Answer

The answer of What is the impact of a powerful...

Question 5

_____ convinced women that cigarette smoking was publicly acceptable.

Accepted Answer

The answer of _____ convinced women that cigarette smoking was...

Question 6

When companies host plant tours, donate money to charity, and support festivals, these are examples of ______.

Accepted Answer

A)   Astroturf lobbying
B)   social media relations
C)   community and consumer relations
D)   deadheading
E)   media relations

Question 7

The visual counterpart of the press release for television news is the _____________________.

Accepted Answer

The answer of The visual counterpart of the press release...

Question 8

A journalist might be likely to criticize public relations professionals for ______.

Accepted Answer

A)   providing a useful press release for an upcoming event
B)   only letting reporters sympathetic to the goals of an embattled company interview that company's president
C)   helping them find experts to interview
D)   giving a full and detailed account of the facts surrounding an issue
E)   None of the options are correct.

Question 9

Focus groups are almost never used in public relations research.

Accepted Answer

A) True 
 B)False

Question 10

Communication strategically placed, either as advertising or as publicity, to gain support for a special issue, program, or policy is known as ______.

Accepted Answer

A)   a public service announcement
B)   lobbying
C)   a pseudo-event
D)   improper-ganda
E)   propaganda

Question 11

Ivy Ledbetter Lee believed that facts ______.

Accepted Answer

A)   should not be manipulated or interpreted in any way
B)   should be avoided at all costs and it was better to deceive the public
C)   were elusive and malleable, begging to be forged and shaped
D)   were completely uninteresting to a public that just wanted to be entertained
E)   None of the options are correct.

Question 12

Historian Daniel Boorstin considered the press conference a classic example of a pseudo-event.

Accepted Answer

A) True 
 B)False

Question 13

Edward Bernays believed that obtaining people's consent was not an essential ingredient of a successful public relations campaign.

Accepted Answer

A) True 
 B)False

Question 14

The PRSA is ______.

Accepted Answer

A)   a specialized area within PR
B)   a division of the Center for Media and Democracy
C)   the internal watchdog group for PR
D)   the public agenda for private interests.
E)   None of the options are correct.

Question 15

While P. T. Barnum felt that all publicity was good publicity, Edward Bernays viewed all public relations as propaganda and therefore unethical.

Accepted Answer

A) True 
 B)False

Question 16

A _____ is PR written in the style of a news report.

Accepted Answer

The answer of A _____ is PR written in the...

Question 17

Which of the following figures did not play a role in the early development of public relations?

Accepted Answer

A)   Edward R. Murrow
B)   John Burke
C)   William "Buffalo Bill" Cody
D)   "Poison Ivy" Lee
E)   P. T. Barnum

Question 18

What contributions did Ivy Ledbetter Lee and Edward Bernays make toward the development of modern public relations?

Accepted Answer

The answer of What contributions did Ivy Ledbetter Lee and...

Question 19

Companies often hold plant tours and open houses to convince their local communities that they are good citizens.

Accepted Answer

A) True 
 B)False

Question 20

In the 1800s, America's largest railroads used press agents to ______.

Accepted Answer

A)   drum up passenger business
B)   sell shares of stock
C)   campaign for government funding
D)   obtain the right to ship coal
E)   help them drop fares and shipping rates

Exam 12: Public Relations and Framing the Message

Edward Bernays ______.

When someone put poison in a few bottles of Tylenol, company executives decided to withhold comment for a few days while they assessed the damage.

________________________ was the first person to apply findings from psychology and sociology to public relations.

What is the impact of a powerful and sophisticated public relations industry on democracy?

_____ convinced women that cigarette smoking was publicly acceptable.

When companies host plant tours, donate money to charity, and support festivals, these are examples of ______.

The visual counterpart of the press release for television news is the _____________________.

A journalist might be likely to criticize public relations professionals for ______.

Focus groups are almost never used in public relations research.

Communication strategically placed, either as advertising or as publicity, to gain support for a special issue, program, or policy is known as ______.

Ivy Ledbetter Lee believed that facts ______.

Historian Daniel Boorstin considered the press conference a classic example of a pseudo-event.

Edward Bernays believed that obtaining people's consent was not an essential ingredient of a successful public relations campaign.

The PRSA is ______.

While P. T. Barnum felt that all publicity was good publicity, Edward Bernays viewed all public relations as propaganda and therefore unethical.

A _____ is PR written in the style of a news report.

Which of the following figures did not play a role in the early development of public relations?

What contributions did Ivy Ledbetter Lee and Edward Bernays make toward the development of modern public relations?

Companies often hold plant tours and open houses to convince their local communities that they are good citizens.

In the 1800s, America's largest railroads used press agents to ______.