Exam 6: Analyzing Consumer Markets

________ refers to a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli.

Anchoring heuristic comes into play when consumers base their predictions on the quickness and ease with which a particular example of an outcome comes to mind.

Secondary groups require continuous interaction to be effective and meaningful.

Explain the differences between a role and status.

Describe how the problem recognition process works in the five-stage model of the consumer buying process.

A person's personality portrays the "whole person" interacting with his or her environment.

Ford believes its cars to be of higher quality than General Motor's but thinks that consumers wrongly believe the opposite. Ford might employ a(n) ________ strategy to change buyers' perceptions of its competition.

A(n) ________ is a descriptive thought that a person holds about something.

A(n) ________ puts people into a frame of mind, such as liking or disliking an object, moving toward or away from it.

________ theory teaches marketers that they can build demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement.

________ risk occurs if the product fails to perform up to expectations.

With the ________ heuristic, the consumer sets a minimum acceptable cutoff level for each attribute and chooses the first alternative that meets the minimum standard for all attributes.

________ can work to the advantage of marketers with strong brands when consumers make neutral or ambiguous brand information more positive.

Whereas economic circumstances can have a profound effect on consumption, occupation does not impact how people spend their money and what they buy.

If a consumer is shopping for a smart phone, all of the smart phone options available in the market - whether a consumer knows about them or not - is called the ________ set.

Which of the following would be the best illustration of a subculture?

Maria considers buying a car for herself, after she notices the advantages experienced by her best friend from his new car. Which of the following forms of stimulus has activated Maria's problem recognition process?

With the ________ heuristic, the consumer chooses the best brand on the basis of its perceived most important attribute.

When Ketan went to college he had a burning desire to join a social fraternity; for Ketan, the fraternity would be a dissociative group.

________ is the tendency to interpret information in a way that will fit our preconceptions.