Exam 18: Managing Retailing, Wholesaling, and Logistics
Exam 1: Defining Marketing for the New Realities149 Questions
Exam 2: Developing Marketing Strategies and Plans143 Questions
Exam 3: Collecting Information and Forecasting Demand158 Questions
Exam 4: Conducting Marketing Research154 Questions
Exam 5: Creating Long-Term Loyalty Relationships142 Questions
Exam 6: Analyzing Consumer Markets153 Questions
Exam 7: Analyzing Business Markets159 Questions
Exam 8: Tapping Into Global Markets164 Questions
Exam 9: Identifying Market Segments and Targets161 Questions
Exam 10: Crafting the Brand Positioning148 Questions
Exam 11: Creating Brand Equity160 Questions
Exam 12: Addressing Competition and Driving Growth156 Questions
Exam 13: Setting Product Strategy159 Questions
Exam 14: Designing and Managing Services158 Questions
Exam 15: Introducing New Market Offerings154 Questions
Exam 16: Developing Pricing Strategies and Programs153 Questions
Exam 17: Designing and Managing Integrated Marketing Channels157 Questions
Exam 18: Managing Retailing, Wholesaling, and Logistics156 Questions
Exam 19: Designing and Managing Integrated Marketing Communications151 Questions
Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations157 Questions
Exam 21: Managing Digital Communications: Online, Social Media, and Mobile138 Questions
Exam 22: Managing Personal Communications: Direct and Database Marketing and Personal Selling148 Questions
Exam 23: Managing a Holistic Marketing Organization for the Long Run159 Questions
Select questions type
Staples is a giant retailer that concentrates on selling office supplies. Staples is an example of a(n) ________.
Free
(Multiple Choice)
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Correct Answer:
D
Which of the following is true for franchisors?
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(Multiple Choice)
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Correct Answer:
D
If setup costs are high, the manufacturer can produce the item often, and the average cost per item is stable and equal to the running costs.
Free
(True/False)
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Correct Answer:
False
The ________ marketing sales system works by recruiting independent businesspeople who act as distributors.
(Multiple Choice)
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Agricultural assemblers, petroleum bulk plants and terminals, and auction companies are examples of ________.
(Multiple Choice)
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Which of the following is the strongest differentiator for brick-and-mortar stores who want to emphasize their superiority over online retailers?
(Multiple Choice)
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Why do retailers prefer to deal with wholesalers rather than directly with manufacturers?
(Essay)
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More stocking locations mean goods can be delivered to customers more quickly, and warehousing and inventory costs are lower.
(True/False)
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JGB manufactures the K-Nine brand of dog food that is carried in supermarkets across the country. The company has always used wholesalers instead of selling directly to the retailers. However, recently, the sales team at JGB has noticed that wholesalers don't aggressively promote JGB's product line. They often don't carry enough inventory and therefore don't fill customers' orders fast enough. However, the marketing team insists that the wholesaling route is the best. What reasons can the marketing team offer to justify this?
(Essay)
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In ________ retailing, salespeople are ready to assist in every phase of the "locate-compare-select" process.
(Multiple Choice)
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Optimal order quantities exist when the curves for the order-processing cost per unit and inventory-carrying cost per unit ________.
(Multiple Choice)
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________ are independently owned businesses that take title to the merchandise they handle. They are full-service and limited-service jobbers, distributors, and mill supply houses.
(Multiple Choice)
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________ was originally pioneered by Japanese firms such as Toyota to produce goods with minimal waste of time, materials, and money.
(Multiple Choice)
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A large staff, along with a higher proportion of specialty goods and slower-moving items and many services, are usually features of ________ retailing.
(Multiple Choice)
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Gap and Pottery Barn are examples of franchise organizations, where two or more retail outlets are owned and controlled by a corporation that employs central buying and merchandising and sells similar lines of merchandise.
(True/False)
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The gross margin on a product bears a direct relation to the direct product profit.
(True/False)
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