Exam 8: Tapping Into Global Markets

Most companies would prefer to remain domestic if their domestic market were large enough. Yet several factors are drawing more and more companies into the international arena. List some of these factors.

Which of the following causes a difference between marketing in developed countries and marketing in developing countries?

The Organization for Economic Cooperation & Development (OECD) cautions that economic reforms have stagnated and ranks Russia as one of the most corrupt countries in the world.

International companies must decide how much to adapt their marketing strategy to local conditions. Identify and explain the two strategies companies can use.

A risk averse attitude is associated with high ________.

When innovation at Siemens enables the company to offer solutions that can make the generation of hydroelectricity more environment-friendly, the company will want to reap the benefits of being the first to introduce such a product across countries. In this case, which of the following approaches is likely to be the best approach to entering foreign markets?

In general, a company prefers to enter countries that have high market attractiveness and high market risk, regardless of whether it possesses a competitive advantage.

Country-of-origin perceptions, once formed, are very difficult to change.

In which of the following modes of licensing does the firm hire local producers to produce the product, giving the company less control over the manufacturing process?

________ consumers drank an average of only 14 eight-ounce bottles of Coke in 2012, compared with an average of 241 bottles in Brazil and 745 bottles in Mexico, leading Coca-Cola to announce a $5 billion investment over 2012-2020.

Companies can run the same marketing communications programs as used in the home market or change them for each local market, a process called ________.

Which of the following does NOT contribute to the custo Brasil ("the cost of Brazil") for businesses?

"BRICS" is an acronym for ________.

Cooperative organizations carry on exporting activities on behalf of several producers and are partly under their administrative control.

Domestic-based export agents perform a valuable service for companies seeking to enter foreign markets. The primary function of these agents is to ________.

Nestlé, Unilever, and Modelēz get close to or above 40 percent of their total business coming from emerging markets.

Indirect exports are characterized by high investment, and therefore high risk.

Country-of-origin effects refer to the attitude anything produced by the home country is better than imported goods.

Which of the following is true about direct investment as a mode of international expansion?

Services account for nearly ________ percent of global trade.