Exam 14: Developing Pricing Strategies and Programs

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When a company requires the customers to pay today's price and all or part of any inflation increase that takes place before delivery, it is known as ________.

(Multiple Choice)

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Question 141

A small change in price of a product within the price indifference band causes a substantial change in the demand of that product.

(True/False)

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Question 142

A manufacturer has invested $750,000 in a new product and wants to set a price to earn a 15 percent ROI. The cost per unit is $18 and the company expects to sell 50,000 units in the first year. Calculate the company's target-return price for this product.

(Multiple Choice)

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Question 143

The key to perceived-value pricing is to ________.

(Multiple Choice)

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Question 144

When museums charge a lower admission fee to students and senior citizens, such a form of price discrimination is known as ________.

(Multiple Choice)

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Question 145

The decline in the average cost of production with accumulated production experience is called the ________.

(Multiple Choice)

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Question 146

Price is one of the two elements of the marketing mix that produces revenue.

(True/False)

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Question 147

When Sony introduced the world's first high-definition television to the Japanese market in 1990, it was priced at $43,000. This helped Sony to scoop the maximum amount of revenue from the various segments of the market. The price dropped steadily through the years-a 28-inch Sony HDTV cost just over $6,000 in 1993, but a 40-inch Sony HDTV cost only $600 in 2010. What pricing strategy did Sony use here?

(Essay)

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Question 148

________ let would-be suppliers submit only one bid; they cannot know the other bids.

(Multiple Choice)

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Question 149

A firm that is plagued with overcapacity, intense competition, or changing wants would do better if it pursues ________ as its major objective.

(Multiple Choice)

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Question 150

Showing 141 - 150 of 150

When a company requires the customers to pay today's price and all or part of any inflation increase that takes place before delivery, it is known as ________.

A small change in price of a product within the price indifference band causes a substantial change in the demand of that product.

A manufacturer has invested $750,000 in a new product and wants to set a price to earn a 15 percent ROI. The cost per unit is $18 and the company expects to sell 50,000 units in the first year. Calculate the company's target-return price for this product.

The key to perceived-value pricing is to ________.

When museums charge a lower admission fee to students and senior citizens, such a form of price discrimination is known as ________.

The decline in the average cost of production with accumulated production experience is called the ________.

Price is one of the two elements of the marketing mix that produces revenue.

________ let would-be suppliers submit only one bid; they cannot know the other bids.

A firm that is plagued with overcapacity, intense competition, or changing wants would do better if it pursues ________ as its major objective.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Gathering Information and Scanning the Environment

Conducting Marketing Research and Forecasting Demand

Creating Customer Value, Satisfaction, and Loyalty

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Competitive Dynamics

Setting Product Strategy

Designing and Managing Services

Designing and Managing Marketing Channels and Value Networks

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, Sales Promotions, Events, and Public Relations

Managing Personal Communications: Direct Marketing and Personal Selling

Introducing New Market Offerings

Tapping Into Global Markets

Managing a Holistic Marketing Organization for the Long Run

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