Question 1

Which three groups of marketers help satisfy a customer's needs?

Accepted Answer

In satisfying customer needs, one can dr

Question 2

In contraction defense, the leader stretches its domain over new territories through market broadening and market diversification.

Accepted Answer

A) True 
 B)False

Question 3

________ is a slowdown in sales growth because the product has achieved acceptance by most potential buyers.

Accepted Answer

A)  Obsolescence 
B)  Introduction 
C)  Growth 
D)  Decline 
E)  Maturity 
A)  Obsolescence 
B)  Introduction 
C)  Growth 
D)  Decline 
E)  Maturity

Question 4

If your company, which is a market follower, was labeled as an imitator, what would its primary strategies for meeting competition be?

Accepted Answer

The imitator copies some things from the

Question 5

Increasing amount of consumption requires identifying additional opportunities to use the brand in the same basic way.

Accepted Answer

A) True 
 B)False

Question 6

________ marketers are not just market-driven, they are proactive market-driving firms.

Accepted Answer

A)  Creative 
B)  Responsive 
C)  Inexperienced 
D)  Laidback 
E)  Anticipative 
A)  Creative 
B)  Responsive 
C)  Inexperienced 
D)  Laidback 
E)  Anticipative

Question 7

Trendz Inc. is a leading brand of fashion clothing and accessories based in Hong Kong. After gaining a strong foothold in Hong Kong, the company wants to foray into foreign markets. The management at Trends knows that people residing in other countries are likely to have different tastes and preferences, so they may have to redesign some of their offerings. Which of the following strategies is Trendz using?

Accepted Answer

A)  market-penetration strategy 
B)  outsourcing strategy 
C)  geographic-expansion strategy 
D)  product differentiation strategy 
E)  ethnocentric strategy 
A)  market-penetration strategy 
B)  outsourcing strategy 
C)  geographic-expansion strategy 
D)  product differentiation strategy 
E)  ethnocentric strategy

Question 8

Hanjaya Mandala Sampoerna produces kretek, a clove-scented cigarette favored by most Indonesian smokers. Within this context the firm is exhibiting the role of a ________ specialist.

Accepted Answer

A)  vertical-level 
B)  customer-size 
C)  product-line 
D)  job-shop 
E)  service 
A)  vertical-level 
B)  customer-size 
C)  product-line 
D)  job-shop 
E)  service

Question 9

As a market-follower strategy, a counterfeiter emulates the leader's products, name, and packaging, with slight variations.

Accepted Answer

A) True 
 B)False

Question 10

A market leader on the lookout for more usage from existing customers should focus on increasing the frequency of consumption and ________.

Accepted Answer

A)  decreasing the product price 
B)  the product line 
C)  the amount of consumption 
D)  decreasing production turnover time 
E)  diversifying into unrelated markets 
A)  decreasing the product price 
B)  the product line 
C)  the amount of consumption 
D)  decreasing production turnover time 
E)  diversifying into unrelated markets

Question 11

Clorox runs ads stressing the many benefits of its bleach, such as how it eliminates kitchen odors, in order to generate additional opportunities to use the brand in the same basic way. This is an attempt to ________.

Accepted Answer

A)  increase the amount of consumption 
B)  increase the level of consumption 
C)  increase the perception of consumption 
D)  increase the frequency of consumption 
E)  increase the emotional implications of consumption 
A)  increase the amount of consumption 
B)  increase the level of consumption 
C)  increase the perception of consumption 
D)  increase the frequency of consumption 
E)  increase the emotional implications of consumption

Question 12

The ________ attack attempts to capture a significant share of the consumer market by launching a grand offensive on several fronts.

Accepted Answer

A)  frontal 
B)  bypass 
C)  flank 
D)  encirclement 
E)  guerrilla 
A)  frontal 
B)  bypass 
C)  flank 
D)  encirclement 
E)  guerrilla

Question 13

________ is a distribution strategy that can be effectively used during the growth stage of the product life cycle.

Accepted Answer

A)  Building product awareness 
B)  Phasing out unprofitable outlets 
C)  Building selective distribution 
D)  Building intensive distribution 
E)  Stressing on brand differences 
A)  Building product awareness 
B)  Phasing out unprofitable outlets 
C)  Building selective distribution 
D)  Building intensive distribution 
E)  Stressing on brand differences

Question 14

The prime objective, during the introduction stage of a product life cycle, is to maximize market share.

Accepted Answer

A) True 
 B)False

Question 15

During the ________ stage of a product's life cycle, sales show a downward drift and profits erode.

Accepted Answer

A)  introduction 
B)  growth 
C)  decline 
D)  obsolescence 
E)  maturity 
A)  introduction 
B)  growth 
C)  decline 
D)  obsolescence 
E)  maturity

Question 16

As the marketing manager of a company that manufactures floor tiles, Evan See is given a target to achieve 500 new customers by the end of summer. He decides to search the market for probable customers who might use the product but do not at present. Which of the following strategies is Evan pursuing to increase the market demand for his product?

Accepted Answer

A)  market-penetration strategy 
B)  new-market segment strategy 
C)  geographical-expansion strategy 
D)  needs-assessment strategy 
E)  consolidation strategy 
A)  market-penetration strategy 
B)  new-market segment strategy 
C)  geographical-expansion strategy 
D)  needs-assessment strategy 
E)  consolidation strategy

Question 17

A responsive marketer looks ahead to needs customers may have in the near future.

Accepted Answer

A) True 
 B)False

Question 18

If Microsoft announces plans for a new-product development, smaller firms may choose to concentrate their development efforts in other directions to avoid head-to-head competition. In this example, Microsoft is employing a ________ strategy.

Accepted Answer

A)  preemptive defense 
B)  counteroffensive defense 
C)  mobile defense 
D)  flank defense 
E)  contraction defense 
A)  preemptive defense 
B)  counteroffensive defense 
C)  mobile defense 
D)  flank defense 
E)  contraction defense

Question 19

As a market-follower strategy, an imitator duplicates the leader's product and packages and sells it on the black market or through disreputable dealers.

Accepted Answer

A) True 
 B)False

Question 20

Characterize the four broad strategies often employed by market followers to meet their competitors.

Accepted Answer

These broad strategies include: (1) coun

Which three groups of marketers help satisfy a customer's needs?

In contraction defense, the leader stretches its domain over new territories through market broadening and market diversification.

________ is a slowdown in sales growth because the product has achieved acceptance by most potential buyers.

If your company, which is a market follower, was labeled as an imitator, what would its primary strategies for meeting competition be?

Increasing amount of consumption requires identifying additional opportunities to use the brand in the same basic way.

________ marketers are not just market-driven, they are proactive market-driving firms.

Hanjaya Mandala Sampoerna produces kretek, a clove-scented cigarette favored by most Indonesian smokers. Within this context the firm is exhibiting the role of a ________ specialist.

As a market-follower strategy, a counterfeiter emulates the leader's products, name, and packaging, with slight variations.

A market leader on the lookout for more usage from existing customers should focus on increasing the frequency of consumption and ________.

Clorox runs ads stressing the many benefits of its bleach, such as how it eliminates kitchen odors, in order to generate additional opportunities to use the brand in the same basic way. This is an attempt to ________.

The ________ attack attempts to capture a significant share of the consumer market by launching a grand offensive on several fronts.

________ is a distribution strategy that can be effectively used during the growth stage of the product life cycle.

The prime objective, during the introduction stage of a product life cycle, is to maximize market share.

During the ________ stage of a product's life cycle, sales show a downward drift and profits erode.

A responsive marketer looks ahead to needs customers may have in the near future.

If Microsoft announces plans for a new-product development, smaller firms may choose to concentrate their development efforts in other directions to avoid head-to-head competition. In this example, Microsoft is employing a ________ strategy.

As a market-follower strategy, an imitator duplicates the leader's product and packages and sells it on the black market or through disreputable dealers.

Characterize the four broad strategies often employed by market followers to meet their competitors.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Gathering Information and Scanning the Environment

Conducting Marketing Research and Forecasting Demand

Creating Customer Value, Satisfaction, and Loyalty

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Marketing Channels and Value Networks

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, Sales Promotions, Events, and Public Relations

Managing Personal Communications: Direct Marketing and Personal Selling

Introducing New Market Offerings

Tapping Into Global Markets

Managing a Holistic Marketing Organization for the Long Run

Filters

Exam 11: Competitive Dynamics

Which three groups of marketers help satisfy a customer's needs?

In contraction defense, the leader stretches its domain over new territories through market broadening and market diversification.

________ is a slowdown in sales growth because the product has achieved acceptance by most potential buyers.

If your company, which is a market follower, was labeled as an imitator, what would its primary strategies for meeting competition be?

Increasing amount of consumption requires identifying additional opportunities to use the brand in the same basic way.

________ marketers are not just market-driven, they are proactive market-driving firms.

Hanjaya Mandala Sampoerna produces kretek, a clove-scented cigarette favored by most Indonesian smokers. Within this context the firm is exhibiting the role of a ________ specialist.

As a market-follower strategy, a counterfeiter emulates the leader's products, name, and packaging, with slight variations.

A market leader on the lookout for more usage from existing customers should focus on increasing the frequency of consumption and ________.

Clorox runs ads stressing the many benefits of its bleach, such as how it eliminates kitchen odors, in order to generate additional opportunities to use the brand in the same basic way. This is an attempt to ________.

The ________ attack attempts to capture a significant share of the consumer market by launching a grand offensive on several fronts.

________ is a distribution strategy that can be effectively used during the growth stage of the product life cycle.

The prime objective, during the introduction stage of a product life cycle, is to maximize market share.

During the ________ stage of a product's life cycle, sales show a downward drift and profits erode.

A responsive marketer looks ahead to needs customers may have in the near future.

If Microsoft announces plans for a new-product development, smaller firms may choose to concentrate their development efforts in other directions to avoid head-to-head competition. In this example, Microsoft is employing a ________ strategy.

As a market-follower strategy, an imitator duplicates the leader's product and packages and sells it on the black market or through disreputable dealers.

Characterize the four broad strategies often employed by market followers to meet their competitors.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Gathering Information and Scanning the Environment

Conducting Marketing Research and Forecasting Demand

Creating Customer Value, Satisfaction, and Loyalty

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Marketing Channels and Value Networks

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, Sales Promotions, Events, and Public Relations

Managing Personal Communications: Direct Marketing and Personal Selling

Introducing New Market Offerings

Tapping Into Global Markets

Managing a Holistic Marketing Organization for the Long Run

Filters