Question 1

Attribute listing lists several ideas and considers each in relationship to the others.

Accepted Answer

A) True 
 B)False  False

Question 2

Surgeons and ER nurses would be considered ________ for surgical equipment.

Accepted Answer

A) venture agents 
B) internal customers 
C) buzz agents 
D) lead users 
E) connectors 
A) venture agents 
B) internal customers 
C) buzz agents 
D) lead users 
E) connectors D

Question 3

A DROP-error occurs when the company accepts a bad idea.

Accepted Answer

A) True 
 B)False  False

Question 4

What are the types of new products that a firm can introduce? What are the problems associated with introducing a truly innovative product? What are the necessary conditions to create a radically innovative product?

Accepted Answer

New products range from new-to-the-world

Question 5

Besides producing new and better ideas,__________ can help customers feel closer to and more favorably toward the company.

Accepted Answer

A) stage-gating 
B) cocreation 
C) microstocking 
D) buzzing 
E) open innovation 
A) stage-gating 
B) cocreation 
C) microstocking 
D) buzzing 
E) open innovation

Question 6

Which of the following products is most likely to undergo alpha and beta testing?

Accepted Answer

A) food products 
B) industrial goods 
C) consumer products 
D) commodities 
E) FMCG products 
A) food products 
B) industrial goods 
C) consumer products 
D) commodities 
E) FMCG products

Question 7

Which of the following firms is most likely to seek radical innovation?

Accepted Answer

A) a traditional publishing company 
B) a small scale FMCG company 
C) a firm that procures and markets wheat 
D) a high-tech firm in telecommunications 
E) a firm that sells mineral water 
A) a traditional publishing company 
B) a small scale FMCG company 
C) a firm that procures and markets wheat 
D) a high-tech firm in telecommunications 
E) a firm that sells mineral water

Question 8

Explain three techniques for stimulating creativity to generate better ideas.

Accepted Answer

The following are some of the techniques

Question 9

Expensive industrial goods and new technologies will normally undergo alpha and beta testing.

Accepted Answer

A) True 
 B)False

Question 10

________ exhibit replacement cycles dictated by physical wear or obsolescence associated with changing style,features,and performance.

Accepted Answer

A) Frequently purchased products 
B) High-moving goods 
C) Inexpensive products 
D) Commodity products 
E) Infrequently purchased products 
A) Frequently purchased products 
B) High-moving goods 
C) Inexpensive products 
D) Commodity products 
E) Infrequently purchased products

Question 11

Identify a shortcoming of giving the responsibility of new product development to the product managers of a company.

Accepted Answer

A) They would not be familiar with the industry standards. 
B) Product managers would not have an operational focus. 
C) Product managers are often busy managing existing lines. 
D) They will find it difficult to gain support from employees. 
E) Product managers are less likely to use participative management. 
A) They would not be familiar with the industry standards. 
B) Product managers would not have an operational focus. 
C) Product managers are often busy managing existing lines. 
D) They will find it difficult to gain support from employees. 
E) Product managers are less likely to use participative management.

Question 12

Identify the major reasons why new product failures occur.

Accepted Answer

The following are some of the possible r

Question 13

GameTec engages in the design,development,and marketing of interactive electronic casino systems primarily in Macau.The company has plans to enter developing markets such as Brazil and India.TechToys,GameTec's major competitor has already started operations in India.GameTec decides to delay its entry to India and to closely observe Techtoy's operations in India.What is the possible rationale behind this delaying decision?

Accepted Answer

GameTec is using the late entry strategy

Question 14

________ works by listing all the normal assumptions about an entity and then turning them around.

Accepted Answer

A) Lateral marketing 
B) Attribute listing 
C) Reverse assumption analysis 
D) Forced relationships 
E) Morphological analysis 
A) Lateral marketing 
B) Attribute listing 
C) Reverse assumption analysis 
D) Forced relationships 
E) Morphological analysis

Question 15

Rapid prototyping refers to designing products on a computer and then producing rough models to show potential consumers for their reactions.

Accepted Answer

A) True 
 B)False

Question 16

The job of translating target customer requirements into a working prototype is helped by a set of methods referred to as ________.

Accepted Answer

A) quality function deployment 
B) quality control processes 
C) rapid prototyping 
D) marketing control 
E) control system formation 
A) quality function deployment 
B) quality control processes 
C) rapid prototyping 
D) marketing control 
E) control system formation

Question 17

Identify the stage in the consumer adoption process in which the customer is stimulated to seek information about the innovation.

Accepted Answer

A) awareness 
B) adoption 
C) interest 
D) evaluation 
E) trial 
A) awareness 
B) adoption 
C) interest 
D) evaluation 
E) trial

Question 18

Cocreation can help a company create favorable word of mouth.

Accepted Answer

A) True 
 B)False

Question 19

A(n)________ is a possible product the company might offer to the market.

Accepted Answer

A) test brand 
B) alpha product 
C) beta version product 
D) product idea 
E) product concept 
A) test brand 
B) alpha product 
C) beta version product 
D) product idea 
E) product concept

Question 20

Modern firms use the ________ concept testing tool to design products on a computer and then produce rough models to show potential consumers for their reactions.

Accepted Answer

A) morphological analysis 
B) rapid prototyping 
C) concept testing 
D) perceptual mapping 
E) conjoint analysis 
A) morphological analysis 
B) rapid prototyping 
C) concept testing 
D) perceptual mapping 
E) conjoint analysis

Exam 21: Introducing New Market Offerings

Attribute listing lists several ideas and considers each in relationship to the others.

Surgeons and ER nurses would be considered ________ for surgical equipment.

A DROP-error occurs when the company accepts a bad idea.

What are the types of new products that a firm can introduce? What are the problems associated with introducing a truly innovative product? What are the necessary conditions to create a radically innovative product?

Besides producing new and better ideas,__________ can help customers feel closer to and more favorably toward the company.

Which of the following products is most likely to undergo alpha and beta testing?

Which of the following firms is most likely to seek radical innovation?

Explain three techniques for stimulating creativity to generate better ideas.

Expensive industrial goods and new technologies will normally undergo alpha and beta testing.

________ exhibit replacement cycles dictated by physical wear or obsolescence associated with changing style,features,and performance.

Identify a shortcoming of giving the responsibility of new product development to the product managers of a company.

Identify the major reasons why new product failures occur.

________ works by listing all the normal assumptions about an entity and then turning them around.

Rapid prototyping refers to designing products on a computer and then producing rough models to show potential consumers for their reactions.

The job of translating target customer requirements into a working prototype is helped by a set of methods referred to as ________.

Identify the stage in the consumer adoption process in which the customer is stimulated to seek information about the innovation.

Cocreation can help a company create favorable word of mouth.

A(n)________ is a possible product the company might offer to the market.

Modern firms use the ________ concept testing tool to design products on a computer and then produce rough models to show potential consumers for their reactions.

Defining Marketing for the New Realities

Developing Marketing Strategies and Plans

Gathering Information and Forecasting Demand

Conducting Marketing Research

Creating Customer Value,satisfaction,and Loyalty

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Competitive Dynamics

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Marketing Channels and Value Networks

Managing Retailing,wholesaling,and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, sales Promotions, events, and Public Relations

Managing Digital Communications: Online, social Media, and Mobile

Managing Personal Communications: Direct and Database Marketing and Personal Selling

Tapping Into Global Markets

Managing a Holistic Marketing Organization

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