Exam 3: Gathering Information and Forecasting Demand

The time between introduction of products and peak production is shrinking.

In a global economy,marketers need to pay attention to the ________________ in countries,particularly countries where affluence levels are rising.

Opportunities await companies and marketers who can create new solutions that promise to reconcile prosperity with _________________.

Many firms use the Internet and extranets to improve the speed,accuracy,and efficiency of the order-to-payment cycle.

An important force affecting business is the ________ movement,a movement of citizens and government organized to strengthen the rights and powers of buyers in relation to sellers.

Aside from cross-national income differences,companies must also consider intra-country variations in __________.

Only one level of industry marketing expenditure will actually occur.The market demand corresponding to this level is called the ________.

In order to estimate future demand,companies commonly prepare a company sales forecast first,followed by an industry forecast,and finally a macroeconomic forecast.

How do retailers use mystery shoppers?

The market forecast shows expected market demand,not maximum market demand.

For marketers,the most ________ age groups shape the marketing environment.

Which of the following organizations is likely to use the multiple-factor index method to estimate the market potential?

A ________ is a direction or sequence of events that has some momentum and durability;it reveals the shape of the future and can provide strategic direction.

The ________ method of determining area market potential calls for identifying all the potential buyers in each market and estimating their potential purchases.

People vary in their views of society and their consumption patterns often reflect their social attitudes.________ usually eat,dress,and live well.

A company can take several steps to improve the quality of its marketing intelligence.If the company purchases competitive products for study,attends open houses and trade shows,and reads competitors' published reports and stockholder information,the company is using ________ to improve the quality of its marketing intelligence.

The traditional household consists of ________.

The demand estimates of an organization comprise of five space levels.They are world,country,region,territory,and ________.

What does total market potential mean? How can it be estimated?

A fad is more predictable and durable than a trend.