Exam 18: Implementing Interactive and Multichannel Marketing

-The Reebok website image above is an example of how the firm has effectively used __________ technology to allow its customers to customize their athletic shoes.

In 2004,the __________ Act became effective and restricts information collection and unsolicited e-mail promotions on the Internet.

In marketspace,buzz refers to __________.

Six (6)general product and service categories dominate online consumer buying.One category includes items such as computer software,travel and lodging reservations and confirmations,financial brokerage services,and electronic ticketing when

What is the standard for measuring a meaningful marketspace company presence?

When John subscribed to a financial news publication online,the company told him that as a service it would be creating a cookie.Explain what the online publication did.

Collaborative filtering refers to

In terms of the online customer experience,context refers to

In terms of website design and the online customer experience,community refers to

Nike is a recognized innovator in the use of __________ for creating interactivity,individuality,and customer relationships.Its NikeiD product configurator invites customers to create one-of-a-kind shoes,messenger bags,and backpacks by simply answering a few questions and viewing the finished product from numerous angles.

Pizza Hut's young adult males seek more of the food they love with __________ in the process.

In the traditional sense,a __________ is where buyers and sellers engage in face-to-face exchange relationships in a material environment characterized by physical facilities and mostly tangible objects.

Web communities refer to

Customers can build their own computers with Dell's online configurator.They simply have to answer a few questions and choose from a menu of product attributes,prices,and delivery options.The design of a Dell customized computer is made possible through the use of a __________.

Two general applications of websites exist based on their intended purpose: (1)__________ websites and (2)promotional websites.

Promotional websites generate interest in and trial of a company's products and services by

The most common cross-channel shopping and buying path is to browse one or more websites and then

-The M&M'S image above is an example of how Mars Chocolate has effectively used __________ technology on its mymms.com website to allow its customers to personalize the candy with photos and messages.

A __________ website is essentially an electronic storefront with the primary purpose of converting an online browser into an online,catalog,or in-store buyer.

Pizza Hut revolutionized the quick serve restaurant (QSR)world through a(n)__________ marketing approach that created a customer experience and a customer engagement platform that was second to none.