Exam 16: Using Social Media to Connect With Consumers

Which of the following statements is true about Facebook?

A favorable image is affected by the degree of self-disclosure of a person's thoughts,feelings,likes,and dislikes.Greater self-disclosure is likely to __________ the influence on those reached.

Traditional media use one-way communication to advertise their products.The consumers are therefore referred to as __________.

What is one way in which the Internet has changed and brought about the term "Web 2.0?"

Through a network of businesspeople known as __________,members of LinkedIn gain an introduction to someone they wish to know through a mutual,trusted contact.

An example of a smart system is (are)

Whereas traditional media build credibility through "experts" being "influencers" in a particular field,with social media a sender often simply begins to participate in the __________,hoping that the quality of the message will establish credibility with the receivers.

-According to Figure 16-4 above,which social network was closest to Facebook terms of unique U.S.visitors per month as of May 2012?

The concept underlying Bitter Girls focuses on

A company paying a set amount to Facebook for every time a user clicks on its ad is known as __________,whereas a company that pays pennies for every 1,000 times its ad loads on a Facebook page and people may see it is referred to as __________.

The percentage of recipients who have clicked on a link on the Page to visit a specific site is the

Web 2.0 is a term that describes

Online content that is published on a publicly accessible website or social networking site is a criterion of

While both traditional media and social media can reach either a large audience or a niche audience,social media are different from traditional media because

Marketers can use one of two strategies: the first strategy uses Groupons and LivingSocial Deals,and the second strategy uses ads in newspapers,magazines,and on TV.The difference between these two types of marketing strategies is that the first one targets consumers who are __________ and the second one targets consumers who are __________.

In classifying social media,media richness is __________,whereas self-disclosure is __________.

What are the three guidelines proposed by Buddy Media to engage fans on Facebook?

If a brand manager wanted to use LinkedIn to promote his/her brand,the best way would be to

Social networks are

As a consultant to a brand manager,which social media marketing strategy would you recommend to your client to build the firm's customer base?